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Content Marketing

A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. “social media is an integral part of content marketing

SEO (Search Engine Optimization)

short for search engine optimization.

“digital is now the company’s main marketing channel with the majority of investment going on SEO”

Social Media Marketing

(SMM) is a form of internet marketing that uses social media apps as a marketing tool. These social media platforms enable brands to connect with their audience to: build a brand; increase sales; drive traffic to a website;

Paid advertising

online advertising model where advertisers bid to participate in real-time auctions in order to show their ads within slots on a specific platform or network. For example, in this search on patio furniture you can see both shopping ads and text ads.

Email Marketing

the four types of popular email marketing campaigns and how you can use them to help your business grow.

Email Newsletters. One of the most common and popular email marketing campaigns are Email Newsletters. …

Acquisition Emails. …

Retention Emails. …

Promotional Emails.

Affiliate Marketing

Affiliate marketing is a process where publishers earn a commission by promoting a product or service made by another retailer or advertiser using an affiliate link. The affiliate partner is rewarded a payout for providing a specific result to the retailer or advertiser.

Influence Marketing

Influence marketing is basically the act of marketing a product or service to those who have a sway or power over what other people will buy. Those people are known as influencers, and can be identified by a number of factors, most commonly for their expertise in a certain product area or industry.

Mobile Marketing

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience through smartphones, tablets and other mobile devices, via websites, email, SMS and MMS, social media and apps.

Video Marketing

Video marketing is an emotionally engaging way for brands to connect with customers and catch their attention in a digitally overloaded world. ● Strategic video marketing considers your brand’s goals and metrics, as well as your customers’ location in the sales funnel.

Instant Messaging

Enables remote workers and business partners to “talk” and send information effortlessly via the internet.

Virtual Reality

virtual reality marketing is a marketing strategy that incorporates virtual reality technology in marketing campaigns. It can be used to connect with your audience and build better brand engagement. For example, instead of consumers reading content on the screen, they can interact with a virtual persona.

Audio Marketing

Refers to marketing initiatives where the output is audio content, versus written or visual content. While companies have been using audio marketing effectively for decades, it’s just now starting to play a key role in businesses’ marketing strategies.

Digital Signage

Digital signage, sometimes called electronic signage, refers to display technologies like LED walls (or video walls), projection and LCD monitors to vividly display webpages, videos, directions, restaurant menus, marketing messages or digital images.